Google Analytics

If you have Google Analytics on your website (which you probably do), you can have Gift Up! record your gift card sales as e-commerce orders.

To do this you will need your Analytics Property ID from your Google Analytics account.

  1. Sign in to your Analytics account.
  2. Click Admin
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.

The tracking ID is a string like UA-000000-2.

Once you've gotten this, head over to the Gift Up! integrations page and enter the tracking ID in the Google Analytics card:

Once you've connected Google Analytics to Gift Up! you will need to ensure that Google Analytics has "ECommerce tracking" enabled for each view that you want to see the conversions for.


What data gets reported to Google Analytics?

We report the following information via a 'transaction': 
 - id: Order Id
 - revenue: Total revenue
 - currency: Currency

Then for each gift card we add an 'item' to the transaction above containing: 
 - id: Order Id
 - name: Gift card code + item bought name
 - sku: The item's SKU, if specified, or the item name if no SKU specified
 - price: The gift card price paid
 - currency: Currency

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